PJA Advertising + Marketing

Belkins
WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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DISPLAY ADVERTISING

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

May 17, 2021

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Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More

CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

January 14, 2020

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Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...

Read More

NORMALCY IN THE AGE OF APPREHENSION

April 17, 2020

news image

When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More

DISPLAY ADVERTISING

May 17, 2021

news image

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More

January 14, 2020

news image

CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...

Read More

April 17, 2020

news image

NORMALCY IN THE AGE OF APPREHENSION

When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More