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Programmatic Advertising
Zype, TripleLift, Vevo | September 30, 2022
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrat...
Ad Tech and Martech
AdKaora, AdGage, Anzu | September 22, 2022
AdKaora, a digital agency specializing in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specializing in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have signed an exclusive partnership in the Italian, Spanish, and Portuguese markets to enhance the Mondadori Group's offering with intrinsic in-game advertising. AdKaora and AdGage have joi...
Display Advertising
OneScreen.ai, Evertreen | April 22, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...
Display Advertising, Ad Tech and Martech
Business Wire | July 03, 2023
AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in ...
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