Precis Digital

precisdigital.com

Thanks to many awards and satisfied clients, we can safely say that Precis is now one of the leading digital marketing agencies in Europe. Our task is to raise the performance of data-driven marketing. This we achieve by applying deep product knowledge, data science and proprietary technology. As our founders are ex-Googlers, it’s a given that our culture is based on a genuine enthusiasm for data. Beyond this we’re thoroughly transparent in every way we can be, and truly inspired by the notion of excellence. And most importantly, we’re a friendly crowd of individuals from all over the world – so come and see us!

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

news image

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More

AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

news image

Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

Read More

AD NETWORKS

KARGO ADDS ATTENTION ADVERTISING WITH ACQUISITION OF PARSEC

Parsec Media, Kargo | April 01, 2022

news image

Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers. “Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...

Read More

DISPLAY ADVERTISING

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

Ford | May 17, 2021

news image

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More
news image

THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More
news image

AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

Read More
news image

AD NETWORKS

KARGO ADDS ATTENTION ADVERTISING WITH ACQUISITION OF PARSEC

Parsec Media, Kargo | April 01, 2022

Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers. “Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...

Read More
news image

DISPLAY ADVERTISING

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More