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adexchanger | January 17, 2020
As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...
Ad Tech and Martech
Tomi.ai | June 24, 2021
Real estate, automobile, and financial services all have lengthy and offline sales cycles, and digital advertising does not work well in these industries. Because the real-world assets remain offline, the temptation for advertisers is to buy leads and clicks, which may increase customer acquisition costs. People browse, but they mainly purchase offline.
Tomi, a new startup, intends to solve this problem by analyzing a user's activity on a company's website (through a track...
Viant | September 13, 2022
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP.
Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...
Advertising Research Foundation | March 07, 2022
Here are the marketing and media events you need to watch out for this week:
The 2022 Academy of Country Music Awards telecast. Stream it on Amazon Prime Video at 8 p.m. ET.
The Advertising Research Foundation will start its two-day Shopper 2022 virtual conference (noon to 1:30 p.m. ET each day). It will feature presentations and panels by Melanie Babcock, VP of Integrated Medi...
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