Publicis Hawkeye

Belkins
Welcome to Publicis Hawkeye. We are a 260-person fully integrated, full-service advertising agency. We believe in the value of differences. Different people from different backgrounds, working together in an atmosphere of trust. That’s us. We share the need to experiment, make things better and enjoy every moment.We offer a unique fusion of best-in-class creativity, technology and analytics, resulting in unexpected, multidimensional ideas that help brands build more meaningful connections. We are headquartered in Dallas with service offices in Minneapolis, Charlotte and Buffalo. We are a part of the Publicis Worldwide North American network and operate in a borderless fashion across all offices to best serve the needs of our client partners.

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MICROSOFT EXPANDED FEATURES IN ITS REDESIGNED ADVERTISING PLATFORM.

searchenginejournal | April 01, 2020

news image

At a Glance: Microsoft Ads Redesign Adds New Features via @SusanEDub Microsoft in October 2019 invited marketers to beta the new design. Since then it made the Manager Account Overview da...

Read More

AMAZON CUT SPENDING ON GOOGLE ADVERTISING IN RECENT DAYS

yahoo | March 18, 2020

news image

Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...

Read More

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

news image

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

news image

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More

searchenginejournal | April 01, 2020

news image

MICROSOFT EXPANDED FEATURES IN ITS REDESIGNED ADVERTISING PLATFORM.

At a Glance: Microsoft Ads Redesign Adds New Features via @SusanEDub Microsoft in October 2019 invited marketers to beta the new design. Since then it made the Manager Account Overview da...

Read More

yahoo | March 18, 2020

news image

AMAZON CUT SPENDING ON GOOGLE ADVERTISING IN RECENT DAYS

Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...

Read More

Facebook | September 24, 2020

news image

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More

Fiksu | July 07, 2020

news image

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More