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GOP ELECTORS TARGETED WITH $500K AD BUY IN FINAL ANTI-TRUMP PUSH

GOP | January 02, 2017

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A coalition of outside groups seeking to pressure Republican members of the Electoral College to vote against Donald Trump are sinking half a million dollars into a final ad buy in all 50 states....

Read More

COCA-COLA PREPS DIET COKE PUSH WITH ADVERTISING SHIFT

Marketingweek | February 16, 2017

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Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke.Willoughby is the first year-long brand am...

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MORE ADVERTISING PUSHBACK: VERMONT SENATE SEEKS RESTRAINT ON 'BEAUTIFUL' DRUG ADS

FiercePharma | March 02, 2017

news image

Vermont legislators, led by U.S. Sen. Bernie Sanders, continue to turn up the heat on pharma. The latest move is a state Senate resolution that includes a provision to restrict “beautiful” pharma advertising.The nonbinding resolution, brought to the floor by a bipartisan group of four legislators, specifically calls for the creation of legislation that will “restrain the huge expenditures by pharmaceutical companies on advertising and marketing.”...

Read More

FACEBOOK DENIES TARGETING YOUNG INSECURE USERS TO PUSH ADVERTISING

Fox News | May 02, 2017

news image

A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage users post about self-image, weight loss, and other adolescent issues.Facebook dismissed the charge – noting the research was never used to target ads and was based on data that was anonymous and aggregated....

Read More
news image

GOP ELECTORS TARGETED WITH $500K AD BUY IN FINAL ANTI-TRUMP PUSH

GOP | January 02, 2017

A coalition of outside groups seeking to pressure Republican members of the Electoral College to vote against Donald Trump are sinking half a million dollars into a final ad buy in all 50 states....

Read More
news image

COCA-COLA PREPS DIET COKE PUSH WITH ADVERTISING SHIFT

Marketingweek | February 16, 2017

Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke.Willoughby is the first year-long brand am...

Read More
news image

MORE ADVERTISING PUSHBACK: VERMONT SENATE SEEKS RESTRAINT ON 'BEAUTIFUL' DRUG ADS

FiercePharma | March 02, 2017

Vermont legislators, led by U.S. Sen. Bernie Sanders, continue to turn up the heat on pharma. The latest move is a state Senate resolution that includes a provision to restrict “beautiful” pharma advertising.The nonbinding resolution, brought to the floor by a bipartisan group of four legislators, specifically calls for the creation of legislation that will “restrain the huge expenditures by pharmaceutical companies on advertising and marketing.”...

Read More
news image

FACEBOOK DENIES TARGETING YOUNG INSECURE USERS TO PUSH ADVERTISING

Fox News | May 02, 2017

A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage users post about self-image, weight loss, and other adolescent issues.Facebook dismissed the charge – noting the research was never used to target ads and was based on data that was anonymous and aggregated....

Read More