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GOP | January 02, 2017
A coalition of outside groups seeking to pressure Republican members of the Electoral College to vote against Donald Trump are sinking half a million dollars into a final ad buy in all 50 states....
Marketingweek | February 16, 2017
Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke.Willoughby is the first year-long brand am...
FiercePharma | March 02, 2017
Vermont legislators, led by U.S. Sen. Bernie Sanders, continue to turn up the heat on pharma. The latest move is a state Senate resolution that includes a provision to restrict “beautiful” pharma advertising.The nonbinding resolution, brought to the floor by a bipartisan group of four legislators, specifically calls for the creation of legislation that will “restrain the huge expenditures by pharmaceutical companies on advertising and marketing.”...
Fox News | May 02, 2017
A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage users post about self-image, weight loss, and other adolescent issues.Facebook dismissed the charge – noting the research was never used to target ads and was based on data that was anonymous and aggregated....
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