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Microsoft | April 29, 2020
Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications.
Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...
Aniview, HUMAN | March 09, 2022
Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...
SOCIAL MEDIA ADVERTISING
Snapchat | June 06, 2022
Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.
The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.
Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...
IBM | June 24, 2021
IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...
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