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AD TECH AND MARTECH
Crunchbase | June 11, 2021
Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy.
The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...
warc | February 03, 2020
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...
Local Media Consortium | June 10, 2020
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise.
The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...
GoMarketing Inc. | January 19, 2021
Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations.
Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...
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