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techcrunch | June 22, 2021
Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start.
The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...
adweek | February 28, 2020
GumGum, JustPremium | August 11, 2021
GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...
GroundTruth | June 11, 2020
GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.
With the introduction of its new Connected TV (CTV) solution ...
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