Ratio Creative

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We are Ratio Creative, a B2B strategic marketing and ideas company. A global agency established using smart thinking, sharp creativity and data insights – delivered using technology we know. Our aim is to always create the difference that makes the difference for each and every one of our clients. Which means we do the hard stuff. The thinking and the ideas.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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FACEBOOK’S ENTRY INTO VR ADVERTISING ISN’T GOING TOO WELL

techcrunch | June 22, 2021

news image

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...

Read More

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

news image

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

AD NETWORKS

GUMGUM ANNOUNCES THE ACQUISITION OF JUSTPREMIUM AND ACCELERATES GLOBAL EXPANSION

GumGum, JustPremium | August 11, 2021

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GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...

Read More

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

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GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More

AD NETWORKS

techcrunch | June 22, 2021

news image

FACEBOOK’S ENTRY INTO VR ADVERTISING ISN’T GOING TOO WELL

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...

Read More

adweek | February 28, 2020

news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

AD NETWORKS

GumGum, JustPremium | August 11, 2021

news image

GUMGUM ANNOUNCES THE ACQUISITION OF JUSTPREMIUM AND ACCELERATES GLOBAL EXPANSION

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...

Read More

GroundTruth | June 11, 2020

news image

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More