Rational Interaction

Ad Networks

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Ad Networks

Appsumer, InMobi | September 21, 2022

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a ce...

LinkedIn | June 04, 2020

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.