Rise Interactive

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics. We serve as a strategic partner for marketing leaders, helping them to make smarter investment decisions grounded in data insights. Leveraging our unique investment management approach, we look at brands’ investments across all digital marketing channels to best allocate budget and maximize ROI.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

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Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

Read More

MOBILE ADVERTISING

PUBMATIC AND IAB EUROPE REVEAL THE STATE OF ONLINE VIDEO ADVERTISING TODAY AND PREDICTIONS FOR THE YEAR AHEAD

PubMatic, IAB Europe | March 17, 2022

news image

PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over 140 online video buyers from agencies and adver...

Read More

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

news image

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More

AD SALES TAKE A DIP WITH COVID-19 WHILE STREAMING SALES INCREASES

yahoo | March 31, 2020

news image

Advertising business is facing a major blowout in the wake of the Covod-19 pandemic. Social media usage surges while the ad sales plummet. Str...

Read More
news image

MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

Read More
news image

MOBILE ADVERTISING

PUBMATIC AND IAB EUROPE REVEAL THE STATE OF ONLINE VIDEO ADVERTISING TODAY AND PREDICTIONS FOR THE YEAR AHEAD

PubMatic, IAB Europe | March 17, 2022

PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over 140 online video buyers from agencies and adver...

Read More
news image

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More
news image

AD SALES TAKE A DIP WITH COVID-19 WHILE STREAMING SALES INCREASES

yahoo | March 31, 2020

Advertising business is facing a major blowout in the wake of the Covod-19 pandemic. Social media usage surges while the ad sales plummet. Str...

Read More