RMD Advertising

rmdadvertising.com

No one loves the growing and emerging food category like we do. Simply put, we're a brand strategy, advertising and public relations agency that gets it. We drive results from day one. We're tenacious. We think hard for your brand. We accept nothing but success. It's true. We're relentless when it comes to living up to our promises.

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Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

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BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More

HOW DTC BRANDS ARE SHAPING THE FUTURE OF TV ADVERTISING

mediavillage | February 03, 2020

news image

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes attribution direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising. DTC brands have added $1.4 billion to the TV ad pie in just the last year, according to the Video Advertising Bureau. In 2018, seventy DTC companies ran ads on TV for the first time. Actually, it's not such a coin...

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Display Advertising, Ad Tech and Martech

RAD TECHNOLOGIES INC. AND OVERPLAY PARTNER TO DRIVE THE FUTURE OF DIGITAL ADVERTISING THROUGH THE CREATOR ECONOMY

Business Wire | June 30, 2023

news image

Creative intelligence company RAD Technologies Inc., widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community. This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier ac...

Read More

Advertiser Platforms

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

news image

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

Read More
news image

Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More
news image

HOW DTC BRANDS ARE SHAPING THE FUTURE OF TV ADVERTISING

mediavillage | February 03, 2020

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes attribution direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising. DTC brands have added $1.4 billion to the TV ad pie in just the last year, according to the Video Advertising Bureau. In 2018, seventy DTC companies ran ads on TV for the first time. Actually, it's not such a coin...

Read More
news image

Display Advertising, Ad Tech and Martech

RAD TECHNOLOGIES INC. AND OVERPLAY PARTNER TO DRIVE THE FUTURE OF DIGITAL ADVERTISING THROUGH THE CREATOR ECONOMY

Business Wire | June 30, 2023

Creative intelligence company RAD Technologies Inc., widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community. This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier ac...

Read More
news image

Advertiser Platforms

IAS SELECTED TO PROVIDE TRANSPARENCY TO NETFLIX’S ADVERTISING PLATFORM

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partn...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us