ROI Revolution, Inc

ROI Revolution is a retail-focused online advertising agency based in Raleigh, NC. We manage millions of dollars in monthly ad spend for 290+ clients spread out among 7 countries. The company’s 145+ team leverages statistical data from our own internal tools as well as Google Analytics, to provide transparency in their marketing efforts and maximize ROI for all of their clients. Among other things, what our clients love most about our company is that we deliver results.

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BRAND MARKETING

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

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Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More

GOOGLE TO PROHIBIT SPYWARE AND SURVEILLANCE TECHNOLOGY ADS

Google | July 15, 2020

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Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy, and will apply to both search and shopping.What is the Enabling Dishonest Behavior Policy?Historically, the policy has focused on on dishonesty in many forms, but they mostly fall into things that mislead others, or those that let users get unauthorized access to ...

Read More

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

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On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More

AD NETWORKS

DAVIS ELEN ADVERTISING WINS EIGHT TELLY AWARDS

Davis Elen Advertising, The Telly Awards | June 08, 2022

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Creative Work for Toyota Wins Gold but the Agency Also Snags Silver and Bronze for Social Media and Celebrity Endorsement Campaigns The Telly Awards, honoring excellence in video and television across all screens, has announced this year’s winners, including eight wins for Davis Elen Advertising, one of the largest independently owned advertising agencies on the West Coast. “We are truly humbled, and we thank the Tell...

Read More
news image

BRAND MARKETING

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More
news image

GOOGLE TO PROHIBIT SPYWARE AND SURVEILLANCE TECHNOLOGY ADS

Google | July 15, 2020

Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy, and will apply to both search and shopping.What is the Enabling Dishonest Behavior Policy?Historically, the policy has focused on on dishonesty in many forms, but they mostly fall into things that mislead others, or those that let users get unauthorized access to ...

Read More
news image

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More
news image

AD NETWORKS

DAVIS ELEN ADVERTISING WINS EIGHT TELLY AWARDS

Davis Elen Advertising, The Telly Awards | June 08, 2022

Creative Work for Toyota Wins Gold but the Agency Also Snags Silver and Bronze for Social Media and Celebrity Endorsement Campaigns The Telly Awards, honoring excellence in video and television across all screens, has announced this year’s winners, including eight wins for Davis Elen Advertising, one of the largest independently owned advertising agencies on the West Coast. “We are truly humbled, and we thank the Tell...

Read More