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AD NETWORKS

Publicis Groupe | April 19, 2022

Despite the impact of covid-19 and the Russia-Ukraine war Publicis Groupe reported organic growth of 10.5% for Q1 of 2022. The increase for the same period last year was 2.8%. Hence, the revenue growth for this quarter has been well above the financial analysts' expectations. Publicis is the first global advertising group to reveal its first-quarter results. Publicis reports that they have seen outstanding performance in all their regions. "Al...

techcrunch | February 13, 2020

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

DISPLAY ADVERTISING

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storyt...

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...