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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing compan...

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

RELATED NEWS


The company spoke to The Washington Post, revealing the push back is due to giving developers more time. Initially announced at WWDC in June, the new rules were being enforced next month. Kids' apps in the App Store will be prevented from using external analytics software and have restrictions put in place for advertisement. Offering better protection for children using Apple's storefront. "We aren't backing off on this important issue, but we are working to help developers get ...
POCKETGAMER
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Selling ads is a big part of Google’s business. And with the recent crackdown on online tracking and users being more protective over their data, Google is taking steps to make sure its business, along with publishers and advertisers, don’t get hurt. The company is proposing a new plan it calls the Privacy Sandbox, a new system that will implement standards that allow advertisers to sell ads without harming user privacy. The company says developers are finding new ways of tracking us...
THURROTT
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For example, Accelerated delivery tries to spend your budget as fast as possible, and isn’t as effective when used for campaigns that aren’t limited by budget. So, in campaigns that are limited by budget, this delivery method can increase CPCs (due to increased competition early in a day), or spend the majority of your budget in time zones that are earlier. Standard delivery, on the other hand, is better at maximising performance depending on the daily budget, as it “takes into...
WERSM
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Aubuchon Hardware and Relay Power have entered into a partnership agreement to get the word out to Aubuchon customers and employees about the opportunity to sign up for Relay Power Community Solar. Those who participate will receive guaranteed savings on their electricity, while supporting and facilitating clean energy production in Massachusetts. Participants will also receive a gift card to use at any Aubuchon Hardware location. The solar farms are all located in Massachusetts. All National Gr...
SOLARPOWERWORLDONLINE
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Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view. Advertisers will still have the security of transacting on a longer view, while still providing an optimal short-form video experience. With the new 6-second video bid unit, advertisers will be charged only if their ad is viewed for 6 seconds, with pixels at 50% in view. Twitter says this bid unit is ideal for advertisers who care about the completed view metric, but are ready embrace short-form content op...
SEARCHENGINEJOURNAL
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Malware scare cited as reason for interrupting rival’s access to widely used inventory pool.Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in a recent malvertising attack....
ADWEEK
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Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...
SOURCE
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Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its missi...
SOURCE
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Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based ...
SOURCE
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To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant though not nearly as much as other proposals on the table. The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not rele...
BLOOMBERG
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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing compan...