Skillsoft

skillsoft.com

Skillsoft is the global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning solutions that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

C-Suite On Deck

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Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change. Here are her thoughts on women in marketing and the changing dynamics of the profession. MEDIA 7: Tara, how old were you when you had your first paying job? TARA O'SULLIVAN: 14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

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INTERNET ADVERTISING MARKET TO WITNESS INCREASED ONLINE SPENDING & BUDGETING FOR VIDEO ADVERTISEMENT PRODUCTION: RADIANT INSIGHTS, INC.

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

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Advertiser Campaign Management

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Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP),...

Read More
news image

Advertiser Campaign Management

ADSHARES.NET WEB3 PROTOCOL DISRUPTS DIGITAL ADVERTISING MARKET

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change. Here are her thoughts on women in marketing and the changing dynamics of the profession. MEDIA 7: Tara, how old were you when you had your first paying job? TARA O'SULLIVAN: 14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

Read More