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GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

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For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

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ADVERTISER CAMPAIGN MANAGEMENT

LIGHTSPEED ANNOUNCES DIRECT SELLING AND ADVERTISING ON TIKTOK VIA ECWID

Lightspeed | February 07, 2022

news image

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok...

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CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

winkreport | March 08, 2020

news image

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

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BWZ ACQUIRES CROZDESK TO BECOME A MEDIA TECHNOLOGY COMPANY

BWZ, Crozdesk | April 29, 2022

news image

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to ...

Read More
news image

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

LIGHTSPEED ANNOUNCES DIRECT SELLING AND ADVERTISING ON TIKTOK VIA ECWID

Lightspeed | February 07, 2022

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok...

Read More
news image

CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Read More
news image

BWZ ACQUIRES CROZDESK TO BECOME A MEDIA TECHNOLOGY COMPANY

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us