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Ad Networks, Advertiser Platforms
Business Wire | August 02, 2023
Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers) when ...
Display Advertising
Viamedia | September 20, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its ...
Ad Tech and Martech
Business Wire | August 25, 2023
Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing it...
Advertiser Campaign Management
Walmart | August 19, 2021
Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...
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