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ADQUICK.COM LAUNCHES PROGRAMMATIC SOFTWARE TO TAKE THE RISK AND UNCERTAINTY OUT OF OUT-OF-HOME ADVERTISING

AdQuick.com | June 23, 2020

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AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...

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Display Advertising

MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

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MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

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COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

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The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More

Programmatic Advertising

LIBSYN DEBUTS AUTOMATIC ADS SOLUTION AND SURPASSES $50M IN ADVERTISING EARNINGS FOR PODCASTERS

Liberated Syndication | August 29, 2022

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Today, Liberated Syndication Inc. ("Libsyn") announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. "As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to hel...

Read More
news image

ADQUICK.COM LAUNCHES PROGRAMMATIC SOFTWARE TO TAKE THE RISK AND UNCERTAINTY OUT OF OUT-OF-HOME ADVERTISING

AdQuick.com | June 23, 2020

AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...

Read More
news image

Display Advertising

MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

Read More
news image

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More
news image

Programmatic Advertising

LIBSYN DEBUTS AUTOMATIC ADS SOLUTION AND SURPASSES $50M IN ADVERTISING EARNINGS FOR PODCASTERS

Liberated Syndication | August 29, 2022

Today, Liberated Syndication Inc. ("Libsyn") announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. "As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to hel...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us