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Amazon | May 07, 2020
As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic.
Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...
YouTube | May 11, 2020
YouTube is accelerating its TV-screen ad options.
Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home.
financialexpress | February 06, 2020
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...
Integral Ad Science | October 19, 2021
Brand risk and ad fraud rates in India ranked below the global average
Viewability on mobile environments increased in India
MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More
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