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Ad Council | February 14, 2022
This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...
CEOWORLD magazine | July 06, 2020
The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...
Display Advertising
Teikametrics | September 12, 2022
Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...
Google | February 21, 2020
On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...
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