Symmetri Marketing Group

Ad Networks

Entravision | February 16, 2022

Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Ad Networks

Triton Digital, Vtion Digital Analytics | September 06, 2022

Triton Digital®, the global technology and services provider to the digital audio and podcast industry, today released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, using patented technology. The survey results highlight strong growth of podcast listening in India and t...

Display Advertising, Ad Tech and Martech

PR Newswire | July 25, 2023

Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, today announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline, owner of Standard Media Index. ZTV provides competitive pricing while ...

Advertiser Platforms

ViewLift | November 21, 2022

ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads. Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This imp...