Target Digital Marketing

Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Quotient | December 21, 2022

Quotient, a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute and measure off-site campaigns across multiple retailers through one central, transparent platform. For brands, Quotient’s Retail Ad Network creates an “easy button” for planning and executing scaled yet targeted off-site media to drive omnichannel...

Google | August 04, 2020

Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures.First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them.Here's an example in a search ad - tap on the drop-...

canadafootballchat | January 22, 2020

Since the adoption of the internet as our main source of media consumption, television, and subsequently, television advertising has taken a hit. There is one event that bucks this trend: The Superbowl. The Super Bowl LIV will kick off on the second of February with over 100 million Football enthusiasts watching the game. This is a fantastic opportunity for the biggest brands to target their audience. A culture has emerged where many, especially younger, viewers tune in just to see the 30 second...

Display Advertising

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global ...