TBC

Belkins
TBC is an independently owned, full-service ad agency headquartered in Baltimore. Thanks to the eclectic, talented group that makes up our 100+ person agency, we’ve grown into a top-50 independent shop in the U.S., serving clients large & small. What we do is solve your communications problems—in whatever medium it takes to do the job, no matter what field you’re in. We listen and study until we find the right way to tell your story, in your voice and with your logo.

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HUCK'S SEES SALES LIFT FROM NEW AUDIO ADVERTISING MARKETPLACE

csnews | February 10, 2020

news image

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...

Read More

AD TECH AND MARTECH

PRIVACY CHANGES WILL FORCE ADTECH LANDSCAPE TO ADJUST

Crunchbase | June 11, 2021

news image

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...

Read More

IAB RESEARCH FINDS THAT BRANDS BENEFIT FROM NEWS ADS

IAB | November 02, 2020

news image

News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. However, while news outlets experienced record viewership, readership, and listenership, advertising dollars had not increased in a commensurate way. In fact, some brands had backed away from advertising on these platfor...

Read More

CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

news image

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Read More

csnews | February 10, 2020

news image

HUCK'S SEES SALES LIFT FROM NEW AUDIO ADVERTISING MARKETPLACE

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...

Read More

AD TECH AND MARTECH

Crunchbase | June 11, 2021

news image

PRIVACY CHANGES WILL FORCE ADTECH LANDSCAPE TO ADJUST

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...

Read More

IAB | November 02, 2020

news image

IAB RESEARCH FINDS THAT BRANDS BENEFIT FROM NEWS ADS

News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. However, while news outlets experienced record viewership, readership, and listenership, advertising dollars had not increased in a commensurate way. In fact, some brands had backed away from advertising on these platfor...

Read More

prnewswire | February 25, 2020

news image

CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Read More