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DISPLAY ADVERTISING

BIDMIND PARTNERS WITH CATAPULTX TO ENHANCE CONTEXTUAL ADVERTISING IN A COOKIE-FREE FUTURE

BidMind, CatapultX | March 14, 2022

news image

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimises the relevance of ad placements and ...

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THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

news image

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More

AD NETWORKS

RESEARCH MARKETING AND ADVERTISING LAUNCHES A NEW WEBSITE AND EXPANDS ITS SERVICES TO CLINICAL RESEARCH INDUSTRY NATIONWIDE

RMA | January 21, 2021

news image

After over nine years giving marketing and recruiting services to a large number of clinical research trials, RMA is launching new site and growing its administrations to other clinical research companies nationwide. Since 2011, RMA has given an assortment of clinical exploration marketing services across a wide scope of therapeutic areas. RMA is a full-scale marketing administration offering computerized and conventional media services focused in explicitly on gathering clinical ...

Read More

MOBILE ADVERTISING

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

news image

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More
news image

DISPLAY ADVERTISING

BIDMIND PARTNERS WITH CATAPULTX TO ENHANCE CONTEXTUAL ADVERTISING IN A COOKIE-FREE FUTURE

BidMind, CatapultX | March 14, 2022

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimises the relevance of ad placements and ...

Read More
news image

THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More
news image

AD NETWORKS

RESEARCH MARKETING AND ADVERTISING LAUNCHES A NEW WEBSITE AND EXPANDS ITS SERVICES TO CLINICAL RESEARCH INDUSTRY NATIONWIDE

RMA | January 21, 2021

After over nine years giving marketing and recruiting services to a large number of clinical research trials, RMA is launching new site and growing its administrations to other clinical research companies nationwide. Since 2011, RMA has given an assortment of clinical exploration marketing services across a wide scope of therapeutic areas. RMA is a full-scale marketing administration offering computerized and conventional media services focused in explicitly on gathering clinical ...

Read More
news image

MOBILE ADVERTISING

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More