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PROGRAMMATIC ADVERTISING

ADVERTY ANNOUNCES PARTNERSHIP WITH INMOBI TO ENABLE MORE ADVERTISERS TO LEVERAGE MARKET-LEADING PROGRAMMATIC IN-GAME OFFERING

Adverty | December 11, 2020

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Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished. Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for b...

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ADVERTISER PLATFORMS

GOOD-LOOP LAUNCHES FREE TOOL THAT ENABLES ADVERTISERS TO MEASURE CARBON IMPACT OF DIGITAL CAMPAIGNS

ExchangeWire PressBox | August 12, 2021

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Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital...

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AD TECH AND MARTECH

CAVAI RAISES OVER £6.5M TO DRIVE SIGNIFICANT INTERNATIONAL EXPANSION

Cavai | August 23, 2021

news image

Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...

Read More

BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards | August 18, 2020

news image

Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

Read More

PROGRAMMATIC ADVERTISING

Adverty | December 11, 2020

news image

ADVERTY ANNOUNCES PARTNERSHIP WITH INMOBI TO ENABLE MORE ADVERTISERS TO LEVERAGE MARKET-LEADING PROGRAMMATIC IN-GAME OFFERING

Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished. Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for b...

Read More

ADVERTISER PLATFORMS

ExchangeWire PressBox | August 12, 2021

news image

GOOD-LOOP LAUNCHES FREE TOOL THAT ENABLES ADVERTISERS TO MEASURE CARBON IMPACT OF DIGITAL CAMPAIGNS

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital...

Read More

AD TECH AND MARTECH

Cavai | August 23, 2021

news image

CAVAI RAISES OVER £6.5M TO DRIVE SIGNIFICANT INTERNATIONAL EXPANSION

Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...

Read More

Bonterra Organic Vineyards | August 18, 2020

news image

BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

Read More