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Adverty | December 11, 2020
Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished.
Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for b...
ExchangeWire PressBox | August 12, 2021
Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns
Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns.
Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry.
AD TECH AND MARTECH
Cavai | August 23, 2021
Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready
Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...
Bonterra Organic Vineyards | August 18, 2020
Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...
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