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Since 1982 The Ad Agency has been recognized as one of the preeminent full service research, marketing, advertising, design, and public relations firms serving a regional, national, and international client base. As an aggressive and agile firm, The Ad Agency believes in the fundamentals of communication strategies and has developed a reputation for effective, on-target marketing.

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AD TECH AND MARTECH

DEALER INSPIRE A DIGITAL ADVERTISING PROVIDER ANNOUNCES NEW OEM PARTNERSHIP AGREEMENT WITH FORDDIRECT

Dealer Inspire | November 18, 2020

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Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

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ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

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Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

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73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

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Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More

FOURTHWALL MEDIA LAUNCHES ADAPT TO CROSS-PLATFORM ONBOARD CAMPAIGNS

FourthWall Media | June 02, 2020

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Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns. FourthWall Media®, a leader in television analytics, has intro...

Read More
news image

AD TECH AND MARTECH

DEALER INSPIRE A DIGITAL ADVERTISING PROVIDER ANNOUNCES NEW OEM PARTNERSHIP AGREEMENT WITH FORDDIRECT

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

Read More
news image

ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More
news image

73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More
news image

FOURTHWALL MEDIA LAUNCHES ADAPT TO CROSS-PLATFORM ONBOARD CAMPAIGNS

FourthWall Media | June 02, 2020

Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns. FourthWall Media®, a leader in television analytics, has intro...

Read More