The Archer Group

We create digital experiences that make a difference. To fulfill that promise we recruit some of the brightest digital thinkers from our region and beyond in a broad range of disciplines spanning design, development, brand and content strategy, account planning, social media, UX, marketing strategy, and QA to name a few. We offer more than a promise of full service, we offer full capability. Everything we say we can do, we’ve already done, for a growing roster of Fortune 500 clients.

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WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

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We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More

PROGRAMMATIC ADVERTISING

HIVESTACK, CLEAR CHANNEL OUTDOOR AMERICAS PARTNERSHIP BRINGS PROGRAMMATIC BUYERS ADDITIONAL SCALE ACROSS THE U.S.

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

news image

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...

Read More

AD TECH AND MARTECH

VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage | October 20, 2021

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Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

Read More

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

news image

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More
news image

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More
news image

PROGRAMMATIC ADVERTISING

HIVESTACK, CLEAR CHANNEL OUTDOOR AMERICAS PARTNERSHIP BRINGS PROGRAMMATIC BUYERS ADDITIONAL SCALE ACROSS THE U.S.

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...

Read More
news image

AD TECH AND MARTECH

VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage | October 20, 2021

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

Read More
news image

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More