The Archer Group

AD TECH AND MARTECH

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

ADVERTISER CAMPAIGN MANAGEMENT

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...

Google | June 15, 2020

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

CEOWORLD magazine | July 06, 2020

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...