The Archer Group

archer-group.com

We create digital experiences that make a difference. To fulfill that promise we recruit some of the brightest digital thinkers from our region and beyond in a broad range of disciplines spanning design, development, brand and content strategy, account planning, social media, UX, marketing strategy, and QA to name a few. We offer more than a promise of full service, we offer full capability. Everything we say we can do, we’ve already done, for a growing roster of Fortune 500 clients.

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Ad Networks

COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

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Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

Read More

Ad Tech and Martech

RTB HOUSE PARTNERS WITH INTEGRAL AD SCIENCE TO ENHANCE MEASUREMENT & BRAND SAFETY CAPABILITIES

RTB House, Integral Ad Science | October 31, 2022

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RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...

Read More

Display Advertising

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

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National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

Ad Networks, Advertiser Platforms

BRIGHTCOVE FORMS STRATEGIC PARTNERSHIP WITH PUBMATIC TO FUEL ITS AD MONETIZATION SERVICE

Business Wire | July 21, 2023

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Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a serv...

Read More
news image

Ad Networks

COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

Read More
news image

Ad Tech and Martech

RTB HOUSE PARTNERS WITH INTEGRAL AD SCIENCE TO ENHANCE MEASUREMENT & BRAND SAFETY CAPABILITIES

RTB House, Integral Ad Science | October 31, 2022

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...

Read More
news image

Display Advertising

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

news image

Ad Networks, Advertiser Platforms

BRIGHTCOVE FORMS STRATEGIC PARTNERSHIP WITH PUBMATIC TO FUEL ITS AD MONETIZATION SERVICE

Business Wire | July 21, 2023

Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a serv...

Read More