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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
searchenginejournal | April 10, 2020
At a Glance:
Microsoft Ads Expands Conversion Inclusion Options for Advertisers.
Go Addressable | June 02, 2022
Go Addressable, an industry initiative launched by television distributors to advance addressable advertising, today introduces a set of common industry guidelines – spanning addressable types, creative format, creative length and more – to facilitate and accelerate addressable advertising’s scale, enablement and adoption.
The goal of the guidelines is to inform and allow for appropriate agency planning and expectations of campaign launch schedules, and to drive ...
Google | June 09, 2020
Experts weigh in with experiences and tips as Google announces worldwide roll-out of their Discovery Ads offering.
In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available world...
TAG | September 11, 2020
The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...
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