The Barber Shop Marketing

thebarbershopmarketing.com

The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Advertiser Campaign Management

ROKU NAMES THREE EXECUTIVES TO NEW ROLES AS PRESIDENTS OF MEDIA, DEVICES, AND CONSUMER EXPERIENCE

Roku, Inc. | September 23, 2022

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Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...

Read More

Display Advertising, Retargeting

CINEDIGM CHOOSES TRIPLELIFT AS A PARTNER FOR IN-SHOW ADVERTISING

TripleLift | January 11, 2023

news image

TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others. Cinedigm's dynamic overlay and split-screen ad units, p...

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Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

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Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Read More

Advertiser Campaign Management

BUYSELLADS PARTNERS WITH ONESCREEN.AI TO EXPAND ADVERTISING CAPABILITIES

BuySellAds, OneScreen.ai | April 05, 2022

news image

BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...

Read More
news image

Advertiser Campaign Management

ROKU NAMES THREE EXECUTIVES TO NEW ROLES AS PRESIDENTS OF MEDIA, DEVICES, AND CONSUMER EXPERIENCE

Roku, Inc. | September 23, 2022

Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas. Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...

Read More
news image

Display Advertising, Retargeting

CINEDIGM CHOOSES TRIPLELIFT AS A PARTNER FOR IN-SHOW ADVERTISING

TripleLift | January 11, 2023

TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others. Cinedigm's dynamic overlay and split-screen ad units, p...

Read More
news image

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Read More
news image

Advertiser Campaign Management

BUYSELLADS PARTNERS WITH ONESCREEN.AI TO EXPAND ADVERTISING CAPABILITIES

BuySellAds, OneScreen.ai | April 05, 2022

BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...

Read More