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prnewswire | February 12, 2020
MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The viewability guidelines are "intended to provide guidance for the measurement of viewable impressions that supplement existing IAB Measurement Guidelines for display advertising and digital video ad...
LiveXLive | July 29, 2020
LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.Using the Consumable TV platform, LiveXLive's linear content feed will play as a channel inside of C...
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Perpetua | January 15, 2022
Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 Benchmark Report showcasing the most important trends and metrics on Amazon, to help inform marketplace advertising strategy. Included in the report this year are Q4 benchmark ad performance for Instacart, Walmart and Target. Perpetua's 2021 Q4 Benchmark Report is based on performance data from campaigns under Perpetua's management. With Q4 being the most competitive q...
csnews | February 10, 2020
Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...
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