The Empire Group (TEG)

empiregroup.ae

Empire Group is a marketing and media agency based in Dubai serving clients across the Middle East. With our two subsidiaries specializing in media and marketing, we provide unified strategic solutions that are business and target-focused, and tailored to meet the individual requirements of our clients.

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ADVERTISER CAMPAIGN MANAGEMENT

NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

PubMatic, Inc. | February 21, 2022

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PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

Read More

GOOGLE TO OFFER $340 MILLION ADVERTISING CREDITS

searchenginejournal | March 28, 2020

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Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO). Google Ad credits will work across all of Google’s advertising channels.

  • Read More
  • SOURCE DIGITAL COLLABORATES WITH LIVEXLIVE TO FORM "BRAND SAFE" MARKETING STRATEGY BUSINESSES NEED TO FLOURISH

    Source Digital, Inc. | July 10, 2020

    news image

    The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no further than Source Digital. With 7 patents (and 6 more pending), the immersive commerce and advanced advertising platform is partnering with LiveXLive, the first "live social music network...

    Read More

    AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

    Amplifyer | July 08, 2020

    news image

    Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

    Read More
    news image

    ADVERTISER CAMPAIGN MANAGEMENT

    NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

    PubMatic, Inc. | February 21, 2022

    PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

    Read More
    news image

    GOOGLE TO OFFER $340 MILLION ADVERTISING CREDITS

    searchenginejournal | March 28, 2020

    Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO). Google Ad credits will work across all of Google’s advertising channels.

  • Read More
  • news image

    SOURCE DIGITAL COLLABORATES WITH LIVEXLIVE TO FORM "BRAND SAFE" MARKETING STRATEGY BUSINESSES NEED TO FLOURISH

    Source Digital, Inc. | July 10, 2020

    The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no further than Source Digital. With 7 patents (and 6 more pending), the immersive commerce and advanced advertising platform is partnering with LiveXLive, the first "live social music network...

    Read More
    news image

    AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

    Amplifyer | July 08, 2020

    Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

    Read More