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The Empire Group (TEG)
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
AD TECH AND MARTECH
Quantcast | September 13, 2022
Quantcast, a global advertising technology company, today announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation. Reporting to Quantcast CEO Konrad Feldman, Stambaugh will draw on her experience in adtech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver innovative solutions to enhance customer value.
“Deb is a proven marketing leader with the creativity and d...
Hepsiburada | November 15, 2021
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook.
Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...
ADVERTISER CAMPAIGN MANAGEMENT
Marin Software | January 07, 2022
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads' demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns - from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads - all within the MarinOne platform.
Amazon DSP enables advertisers to programmatic...
Warner Bros. Discovery | June 16, 2022
Warner Bros. Discovery (WBD) is set to slash its global sales team by as much as 30% to meet its annual cost-cutting target of $3 billion. According to The Information, it is starting with buyout offers this week for some people working within its U.S. advertising sales force.
This development comes after the $43 billion merger of Discovery and AT&T’s WarnerMedia. Based on the information shared by sources with The Information employees get a chance to voluntarily leave ...
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