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PubMatic, Inc. | February 21, 2022
PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings.
As advertising budgets in APAC shift towards ...
searchenginejournal | March 28, 2020
Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO).
Google Ad credits will work across all of Google’s advertising channels.
Source Digital, Inc. | July 10, 2020
The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no further than Source Digital. With 7 patents (and 6 more pending), the immersive commerce and advanced advertising platform is partnering with LiveXLive, the first "live social music network...
Amplifyer | July 08, 2020
Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...
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