The Empire Group (TEG)

empiregroup.ae

Empire Group is a marketing and media agency based in Dubai serving clients across the Middle East. With our two subsidiaries specializing in media and marketing, we provide unified strategic solutions that are business and target-focused, and tailored to meet the individual requirements of our clients.

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IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More

Advertiser Platforms

ADFORM UK CONTINUES ITS GROWTH WITH FOUR NEW APPOINTMENTS

Adform | September 27, 2022

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Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nea...

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Ad Networks

IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

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According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

Read More

Ad Networks

NFFT WILL BE THE FUTURE OF DIGITAL ADVERTISING

NFFT | July 27, 2021

news image

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of act...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

Advertiser Platforms

ADFORM UK CONTINUES ITS GROWTH WITH FOUR NEW APPOINTMENTS

Adform | September 27, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nea...

Read More
news image

Ad Networks

IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

Read More
news image

Ad Networks

NFFT WILL BE THE FUTURE OF DIGITAL ADVERTISING

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of act...

Read More