The Empire Group (TEG)

empiregroup.ae

Empire Group is a marketing and media agency based in Dubai serving clients across the Middle East. With our two subsidiaries specializing in media and marketing, we provide unified strategic solutions that are business and target-focused, and tailored to meet the individual requirements of our clients.

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CRYSTALEAD ANNOUNCES SHORT-TERM CAMPAIGNING PROGRAMS, TAILORED FOR HOLIDAY SEASON

Crystalead | January 04, 2021

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In anticipation of the 2020 holiday season, digital marketing firm Crystalead has reported it is putting an accentuation on shorter-term campaigning plans, intended for more quick income. This is an aftereffect of a rising interest for this sort of movement among new clients, just as an agreement that this holiday season will be not the same as others. At the base of lead generation lies the agreement that in the present reality, online advertisements are adequately not to bring a...

Read More

PROGRAMMATIC ADVERTISING

ADSQUARE TO SUPPORT UNIFIED ID 2.0

Adsquare | September 20, 2021

news image

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds o...

Read More

AD NETWORKS

38% OF SMALL BUSINESSES INCREASED AD SPEND IN 2020, ACCORDING TO THE MANIFEST REPORT

The Manifest | February 24, 2021

news image

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

Read More

ADVERTISER PLATFORMS

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

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As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More
news image

AD NETWORKS

CRYSTALEAD ANNOUNCES SHORT-TERM CAMPAIGNING PROGRAMS, TAILORED FOR HOLIDAY SEASON

Crystalead | January 04, 2021

In anticipation of the 2020 holiday season, digital marketing firm Crystalead has reported it is putting an accentuation on shorter-term campaigning plans, intended for more quick income. This is an aftereffect of a rising interest for this sort of movement among new clients, just as an agreement that this holiday season will be not the same as others. At the base of lead generation lies the agreement that in the present reality, online advertisements are adequately not to bring a...

Read More
news image

PROGRAMMATIC ADVERTISING

ADSQUARE TO SUPPORT UNIFIED ID 2.0

Adsquare | September 20, 2021

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds o...

Read More
news image

AD NETWORKS

38% OF SMALL BUSINESSES INCREASED AD SPEND IN 2020, ACCORDING TO THE MANIFEST REPORT

The Manifest | February 24, 2021

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

Read More
news image

ADVERTISER PLATFORMS

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More