The Lacek Group

Ad Networks

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Ad Networks

The Manifest | February 24, 2021

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

Ad Networks

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

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The Trade Desk | January 09, 2023

The Trade Desk, a global pioneer in advertising technology, has introduced Galileo, a new approach for advertiser first-party data activation. Advertisers are seeking to activate their valuable customer data as securely as possible in order to optimize media buys across all digital media while precisely evaluating performance and business outcomes. Multiple major organizations invest years cultivating deep connections with their most loyal clients, gaining unique and essential ins...