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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Google | April 04, 2022
Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising.
There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...
National Advertising Division | November 26, 2021
The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc.
NAD recommended that T-Mobile discontinue the following claims:
"America's . . . most reliable network";
LG Ads Solutions | September 16, 2022
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia.
As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The ...
Advertiser Campaign Management
Roku, Inc. | September 23, 2022
Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas.
Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leadi...
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