The Marketing Firm, Inc.

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What that means to you is by partnering with The Marketing Firm you will be working with a company that is 100% focused on promoting and growing YOUR BRAND. We create (or enhance) your brand by first analyzing your current situation and based off of that analysis develop a profitable niche strategy for your to OWN in your marketplace.

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T-MOBILE ACQUIRES RIDESHARE ADVERTISING NETWORK, OCTOPUS INTERACTIVE

T-Mobile | January 13, 2022

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T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way...

Read More

OGURY ANNOUNCES UNIQUE FRAUD PREVENTION CAPABILITIES TO ENSURE FRAUD FREE IN-APP AD CAMPAIGNS

Ogury | September 17, 2020

news image

Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tec...

Read More

AD NETWORKS

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Poshmark Inc | August 13, 2021

news image

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More

AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

news image

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

news image

AD NETWORKS

T-MOBILE ACQUIRES RIDESHARE ADVERTISING NETWORK, OCTOPUS INTERACTIVE

T-Mobile | January 13, 2022

T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way...

Read More
news image

OGURY ANNOUNCES UNIQUE FRAUD PREVENTION CAPABILITIES TO ENSURE FRAUD FREE IN-APP AD CAMPAIGNS

Ogury | September 17, 2020

Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tec...

Read More
news image

AD NETWORKS

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Poshmark Inc | August 13, 2021

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More
news image

AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More