The Marketing Zone, LLC

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The Marketing Zone was founded by Gail Logan and Linda Ruggiero-Cyboran, two senior marketing executives, who believe that creating breakthrough ideas and effective solutions will help clients achieve their objectives and maximize their bottom line potential. The principals are passionate about their work and guided by their integrity. They are client focused, solutions based and results oriented.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

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Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

ADVERTISER PLATFORMS

T-MOBILE APPEALS NATIONAL ADVERTISING DIVISION RECOMMENDATION TO DISCONTINUE "AMERICA'S . . . MOST RELIABLE 5G NETWORK" AND OTHER CLAIMS

National Advertising Division | November 26, 2021

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The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc. NAD recommended that T-Mobile discontinue the following claims: "America's . . . most reliable network"; "Veri...

Read More

VAB'S NEW REPORT TIPS MARKETERS ON ADVERTISING DURING THE CORONA CRISIS

broadcastingcable | April 07, 2020

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At a Glance: Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis. The report notes that time spent watching television is up 17% for all pe...

Read More

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

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ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More
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AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

news image

ADVERTISER PLATFORMS

T-MOBILE APPEALS NATIONAL ADVERTISING DIVISION RECOMMENDATION TO DISCONTINUE "AMERICA'S . . . MOST RELIABLE 5G NETWORK" AND OTHER CLAIMS

National Advertising Division | November 26, 2021

The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc. NAD recommended that T-Mobile discontinue the following claims: "America's . . . most reliable network"; "Veri...

Read More
news image

VAB'S NEW REPORT TIPS MARKETERS ON ADVERTISING DURING THE CORONA CRISIS

broadcastingcable | April 07, 2020

At a Glance: Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis. The report notes that time spent watching television is up 17% for all pe...

Read More
news image

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More