The Marketing Zone, LLC

The Marketing Zone was founded by Gail Logan and Linda Ruggiero-Cyboran, two senior marketing executives, who believe that creating breakthrough ideas and effective solutions will help clients achieve their objectives and maximize their bottom line potential. The principals are passionate about their work and guided by their integrity. They are client focused, solutions based and results oriented.

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BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

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ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

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AD NETWORKS

SAM'S CLUB CELEBRATES BIG GAME AD DEBUT WITH YARD LINE MEMBERSHIP DEAL

Sams_Club | February 14, 2022

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Sam's Club, which made its ad debut in football's biggest game of the year, is capping off its game day VIP campaign with a $8 membership deal that's redeemable in club from Feb. 14, 2022, through Feb. 17, 2022. The offer is available for new members and is based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer's ad aired. The limited-time offer gives potential new members a $37 savings...

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DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

martechcube | April 01, 2020

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Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

Read More
news image

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More
news image

ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

Read More
news image

AD NETWORKS

SAM'S CLUB CELEBRATES BIG GAME AD DEBUT WITH YARD LINE MEMBERSHIP DEAL

Sams_Club | February 14, 2022

Sam's Club, which made its ad debut in football's biggest game of the year, is capping off its game day VIP campaign with a $8 membership deal that's redeemable in club from Feb. 14, 2022, through Feb. 17, 2022. The offer is available for new members and is based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer's ad aired. The limited-time offer gives potential new members a $37 savings...

Read More
news image

DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

martechcube | April 01, 2020

Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

Read More