The Partners

the-partners.com

those who aspire to lead. Whatever their ambition. Founded in 1983 and part of the WPP Group. Through the creation of ideas and experiences, we build brands that continuously evolve and grow stronger over time. We turn strategies and ambitions into creative actions, crafted across every brand touch-point. We go beyond the expected, finding solutions that drive deeper thought and engagement, provoking extraordinary results. And this is the reason why clients such as Deloitte, Vodafone, Coca-Cola, Investec, Colgate-Palmolive, Nespresso, The National Gallery and eBay choose to work with us.

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Ad Networks

NEW STUDY FROM THE UH LAW CENTER FINDS RACIAL AND ETHNIC DISPARITIES IN LENDING INDUSTRY ADVERTISING

University of Houston Law Center | December 27, 2021

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A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...

Read More

Social Media Advertising

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

news image

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

Read More

Ad Networks

ADZERK RAISES $11 MILLION IN FUNDING AS PART OF A SERIES A ROUND TO FUEL GROWTH OF CUSTOM IN-HOUSE AD PLATFORMS

Kevel | December 08, 2020

news image

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...

Read More

Ad Tech and Martech

BUSINESS INSIDER NAMES TATARI A 2023 HOTTEST ADTECH COMPANY

GlobeNewswire | December 18, 2023

news image

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoin...

Read More
news image

Ad Networks

NEW STUDY FROM THE UH LAW CENTER FINDS RACIAL AND ETHNIC DISPARITIES IN LENDING INDUSTRY ADVERTISING

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...

Read More
news image

Social Media Advertising

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

Read More
news image

Ad Networks

ADZERK RAISES $11 MILLION IN FUNDING AS PART OF A SERIES A ROUND TO FUEL GROWTH OF CUSTOM IN-HOUSE AD PLATFORMS

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...

Read More
news image

Ad Tech and Martech

BUSINESS INSIDER NAMES TATARI A 2023 HOTTEST ADTECH COMPANY

GlobeNewswire | December 18, 2023

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoin...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us