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Ad Networks, Social Media Advertising
ExchangeWire | July 10, 2023
Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this new advertising era that is energising the digital market, first-id and Equativ are taking action to offer an alternative to the world without third-pa...
Ad Networks
Twitter | April 05, 2022
Tesla CEO Elon Musk has become Twitter's largest shareholder by acquiring 9.2% stakes worth a value of 2.9 bn. On Monday, March 4, 2022, Musk's move was revealed through a filing disclosed by US Securities and Exchange Commission. After this announcement, Twitter's stocks rose 27%. Musk's Twitter account currently has over 80 Million followers. Musk has made numerous announcements about his business by using Twitter as a platform. However, recently Musk has been cr...
Programmatic Advertising
PR Newswire | January 05, 2024
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward divers...
Advertiser Platforms
Comcast Advertising | July 25, 2022
Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...
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