Tonic International

axios | February 04, 2020

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

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4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process us...

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OneScreen.ai, Evertreen | April 22, 2022

April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...

Google | June 15, 2020

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...