Tonic International

Advertiser Campaign Management

Marin Software | February 06, 2023

Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform. This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP),...

searchenginejournal | March 04, 2020

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...

Programmatic Advertising

Business Wire | May 04, 2023

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...

Ad Networks

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...