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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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YIELDMO AND ADFORM ENTER STRATEGIC PARTNERSHIP TO HELP BRANDS AND AGENCIES UNLOCK VALUE WITHOUT COOKIES

Yieldmo, Adform | June 20, 2022

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Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to ...

Read More

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

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When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

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STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

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Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

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Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More
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Ad Networks

YIELDMO AND ADFORM ENTER STRATEGIC PARTNERSHIP TO HELP BRANDS AND AGENCIES UNLOCK VALUE WITHOUT COOKIES

Yieldmo, Adform | June 20, 2022

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to ...

Read More
news image

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More
news image

STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More
news image

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us