We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. At TPG Direct, we make targeting and channel integration simpler and more profitable by leveraging strategy, analytics and creativity. We use lifetime value as a lens to focus on strategic marketing opportunities.

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IDENTITY RESOLUTION AND CONTEXTUAL TARGETING RANK HIGHEST PRIORITY IN NEWLY RELEASED PUBLISHER STUDY FROM INMOBI PUBLISHER INSIGHT SURVEY

Business Wire | March 30, 2023

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InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘sing...

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Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

news image

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More

Advertiser Platforms

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

news image

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More

Display Advertising, Retargeting

CLEAR CHANNEL AIRPORTS LAUNCHES DIGITAL MEDIA PROGRAM AT NEWARK LIBERTY INTERNATIONAL AIRPORT

Clear Channel Airports | January 18, 2023

news image

Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A. The digital media makeover, created in collaboration with the PANYNJ, includes almost 6,000 square feet of the most cutting-edge premium advertising media. Global businesses headquartered in New Jersey, such as Rutgers Univers...

Read More
news image

Advertiser Platforms

IDENTITY RESOLUTION AND CONTEXTUAL TARGETING RANK HIGHEST PRIORITY IN NEWLY RELEASED PUBLISHER STUDY FROM INMOBI PUBLISHER INSIGHT SURVEY

Business Wire | March 30, 2023

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘sing...

Read More
news image

Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More
news image

Advertiser Platforms

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More
news image

Display Advertising, Retargeting

CLEAR CHANNEL AIRPORTS LAUNCHES DIGITAL MEDIA PROGRAM AT NEWARK LIBERTY INTERNATIONAL AIRPORT

Clear Channel Airports | January 18, 2023

Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A. The digital media makeover, created in collaboration with the PANYNJ, includes almost 6,000 square feet of the most cutting-edge premium advertising media. Global businesses headquartered in New Jersey, such as Rutgers Univers...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us