TPG

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

MediaVillage | April 22, 2020

The first Earth Day rallied folks around the country, flooding streets with some 20 million who pledged to save the planet. It may seem archaic today when the notion of gathering people is a death threat. Yet as isolated as we must stay right now, as the 50th Earth Day dawns Wednesday, the reason for the day remains. While no one person can carry the banner to save the planet, one slight, old woman is about as close anyone could get. Jane Goodall is an unlikely hero, but she accepted the mantle ...

MOBILE ADVERTISING

Mintegral | November 10, 2020

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Jaymie Scotto & Associates (JSA) | May 06, 2020

JSA, the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads. JSA is work...