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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
searchenginejournal | January 27, 2020
Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...
MGID, Oracle | September 16, 2021
MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.
Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...
adexchanger | February 06, 2020
The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...
thedrum | January 15, 2020
Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...
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