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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
HAVEN | February 04, 2022
Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...
exchange4media | January 20, 2020
Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and ...
AD TECH AND MARTECH
Conviva, The Trade Desk | July 30, 2021
Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk.
Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...
Bonterra Organic Vineyards | August 18, 2020
Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...
SOCIAL MEDIA ADVERTISING
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