UCR Media

ucr.agency

UCR Media is a California born, OOH Place Based Advertising company as well as a full-service Advertising & Marketing Agency. First established in 1997 as a Locally Owned independent operator, we are the largest and most successful alternative media company in the Central Valley with a presence in 10 cities valley wide and an audience that conservatively reaches 2 million consumers a month. We specialize in providing our clients unique integrated marketing solutions centered around our core product Indoor Billboards.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Ad Networks

IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

news image

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More

Ad Tech and Martech

MEASURED LAUNCHES IN UK WITH NEW TOOLS THAT ENABLE RETAILERS TO MAXIMISE ADVERTISING ROI

Measured | October 04, 2022

news image

Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow. The latest product launch also marks Measured’s official arrival in the UK market to revolutionise how British retailers measure – and spend - their media budgets. Measured is the only media optimisation platform that reveals the true incremental contribution of advertising spend to business results. “Marketers are under constant pressu...

Read More

Advertiser Platforms

IDENTITY RESOLUTION AND CONTEXTUAL TARGETING RANK HIGHEST PRIORITY IN NEWLY RELEASED PUBLISHER STUDY FROM INMOBI PUBLISHER INSIGHT SURVEY

Business Wire | March 30, 2023

news image

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘sing...

Read More

Mobile Advertising

FULL CIRCLE INSIGHTS INTRODUCES MICROSOFT ADVERTISING (BING) AND GOOGLE AD SUPPORT FOR DIGITAL SOURCE TRACKER

Full Circle Insights | April 06, 2022

news image

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...

Read More
news image

Ad Networks

IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More
news image

Ad Tech and Martech

MEASURED LAUNCHES IN UK WITH NEW TOOLS THAT ENABLE RETAILERS TO MAXIMISE ADVERTISING ROI

Measured | October 04, 2022

Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow. The latest product launch also marks Measured’s official arrival in the UK market to revolutionise how British retailers measure – and spend - their media budgets. Measured is the only media optimisation platform that reveals the true incremental contribution of advertising spend to business results. “Marketers are under constant pressu...

Read More
news image

Advertiser Platforms

IDENTITY RESOLUTION AND CONTEXTUAL TARGETING RANK HIGHEST PRIORITY IN NEWLY RELEASED PUBLISHER STUDY FROM INMOBI PUBLISHER INSIGHT SURVEY

Business Wire | March 30, 2023

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘sing...

Read More
news image

Mobile Advertising

FULL CIRCLE INSIGHTS INTRODUCES MICROSOFT ADVERTISING (BING) AND GOOGLE AD SUPPORT FOR DIGITAL SOURCE TRACKER

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us