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FACEBOOK TAKES DOWN PERILOUS AD CATEGORY AMIDST CORONAVIRUS MISINFORMATION CONCERNS

Facebook | April 27, 2020

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Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus. Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns. ...

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SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

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The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

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IAS ANNOUNCES AGREEMENT WITH THE MICROSOFT AUDIENCE NETWORK TO PROVIDE BRAND SAFETY FOR NATIVE ADS ACROSS DESKTOP AND MOBILE WEB

IAS | September 28, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Mi...

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MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

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At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

Facebook | April 27, 2020

news image

FACEBOOK TAKES DOWN PERILOUS AD CATEGORY AMIDST CORONAVIRUS MISINFORMATION CONCERNS

Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus. Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns. ...

Read More

investmentnews | March 05, 2020

news image

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More

IAS | September 28, 2020

news image

IAS ANNOUNCES AGREEMENT WITH THE MICROSOFT AUDIENCE NETWORK TO PROVIDE BRAND SAFETY FOR NATIVE ADS ACROSS DESKTOP AND MOBILE WEB

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Mi...

Read More

searchenginejournal | April 10, 2020

news image

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More