Value Direct Communication Pvt. Ltd

RETARGETING

Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...

Adweek | January 13, 2020

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

ADVERTISER PLATFORMS

Comcast Advertising | July 25, 2022

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

AD TECH AND MARTECH

martly.io | June 17, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. When Jamboretz joined Smartly.io in 2021 as its first Chief Strategy Officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. Now he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartl...