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Vector Marketing North Jersey
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
thedrum | January 15, 2020
Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...
Mintegral | November 10, 2020
Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...
Google | July 16, 2020
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...
Amobee | October 21, 2021
Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Da...
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