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Backtracks | January 18, 2022
Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...
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Entravision, LATV Networks | August 30, 2022
Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expe...
Ad Tech and Martech
Fox | March 28, 2022
Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...
Unity | December 20, 2021
Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access t...
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