VERB Interactive

AD NETWORKS

Triton Digital, Vtion Digital Analytics | September 06, 2022

Triton Digital®, the global technology and services provider to the digital audio and podcast industry, today released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, using patented technology. The survey results highlight strong growth of podcast listening in India and t...

BRAND MARKETING

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

PROGRAMMATIC ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

BRAND MARKETING

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...