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Adweek | May 03, 2017

Mike Shields, an alumnus of Adweek and most recently a senior editor at The Wall Street Journal covering media, has been tapped to expand Business Insider’s advertising coverage. Starting May 8, he will serve as advertising editor.In a rare and odd twist, the person he is basically taking over for, Lara O’Reilly, has joined the Journal. Based in London, O’Reilly started this week as a senior editor covering media and marketing. She is also responsible for the daily CMO Today ne...

techcrunch | July 31, 2019

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popularized, so Instant Create is designed to make the process as simple as possible. Executives at parent organization Snap discussed the tool during last week’s earnings call (in which the co...

Search Engine Journal | July 31, 2018

YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides. This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help forums confirms that it has now been rolled out to the desktop video player. Recording in widescreen, or “horizontal mode,” is arguably the best way to capture video content but vertical videos are still very much a part of today’s mobile-fi...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...