Vertic

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Vertic is a leading independent digital agency dedicated to developing digital solutions that help our clients build their brands and generate tangible business results. Our award winning solutions are based on the unique ability to blend the core competencies of strategy, story telling, creativity, and interactive design with an in-depth understanding of content creation. By developing an affinity with the brand and an emotional bond, we change consumer behavior.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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VERTICALS, BRANDS, AGENCIES: UMANG BEDI’S 3 COMMANDMENTS FOR GROWING FACEBOOK IN INDIA

facebook | November 24, 2016

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Over the years, India has become a critical market for both big and small brands. There is a clear trend on brands spending heavily across the mediums (both ATL and BTL) throughout the year to ensure that they remain in touch with the consumers. Also, in last few years, marketing has gone beyond the traditional mediums and digital and mobile have emerged as clear winners. As a testimony to the stated fact, the digital adex is expected to grow by 47% in this year and be at around 12.7% of the tot...

Read More

BOTS STEAL ONLINE ADVERTISING DOLLARS IN ELABORATE ‘METHBOT’ SCAM

Vertical Web Media | December 21, 2016

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WhiteOps, a U.S. cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6 million and $5.2 million a day— as much as four times what the New York Times makes from advertising. The announcement should be a warning to anyone entrusted with a corporate budget to spend on online marketing: There's a good chance your wares will never be seen by a human....

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BUSINESS INSIDER HIRES MIKE SHIELDS TO HEAD UP ADVERTISING VERTICAL

Adweek | May 03, 2017

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Mike Shields, an alumnus of Adweek and most recently a senior editor at The Wall Street Journal covering media, has been tapped to expand Business Insider’s advertising coverage. Starting May 8, he will serve as advertising editor.In a rare and odd twist, the person he is basically taking over for, Lara O’Reilly, has joined the Journal. Based in London, O’Reilly started this week as a senior editor covering media and marketing. She is also responsible for the daily CMO Today ne...

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PAID ADVERTISING AT EACH STAGE OF A BUYER’S DIGITAL JOURNEY

Vertical Measures | May 23, 2017

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HubSpot defines three stages to the buyer’s journey; awareness, consideration, and decision. It’s important to not only know what the buyer’s journey looks like for your products or services, but also to know how to treat each within your paid media campaigns. If you’re like most companies out there, your paid media efforts of paid search, paid social, and display advertising are all operating in their own silos. They may even be accomplishing different goals that are not...

Read More
news image

VERTICALS, BRANDS, AGENCIES: UMANG BEDI’S 3 COMMANDMENTS FOR GROWING FACEBOOK IN INDIA

facebook | November 24, 2016

Over the years, India has become a critical market for both big and small brands. There is a clear trend on brands spending heavily across the mediums (both ATL and BTL) throughout the year to ensure that they remain in touch with the consumers. Also, in last few years, marketing has gone beyond the traditional mediums and digital and mobile have emerged as clear winners. As a testimony to the stated fact, the digital adex is expected to grow by 47% in this year and be at around 12.7% of the tot...

Read More
news image

BOTS STEAL ONLINE ADVERTISING DOLLARS IN ELABORATE ‘METHBOT’ SCAM

Vertical Web Media | December 21, 2016

WhiteOps, a U.S. cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6 million and $5.2 million a day— as much as four times what the New York Times makes from advertising. The announcement should be a warning to anyone entrusted with a corporate budget to spend on online marketing: There's a good chance your wares will never be seen by a human....

Read More
news image

BUSINESS INSIDER HIRES MIKE SHIELDS TO HEAD UP ADVERTISING VERTICAL

Adweek | May 03, 2017

Mike Shields, an alumnus of Adweek and most recently a senior editor at The Wall Street Journal covering media, has been tapped to expand Business Insider’s advertising coverage. Starting May 8, he will serve as advertising editor.In a rare and odd twist, the person he is basically taking over for, Lara O’Reilly, has joined the Journal. Based in London, O’Reilly started this week as a senior editor covering media and marketing. She is also responsible for the daily CMO Today ne...

Read More
news image

PAID ADVERTISING AT EACH STAGE OF A BUYER’S DIGITAL JOURNEY

Vertical Measures | May 23, 2017

HubSpot defines three stages to the buyer’s journey; awareness, consideration, and decision. It’s important to not only know what the buyer’s journey looks like for your products or services, but also to know how to treat each within your paid media campaigns. If you’re like most companies out there, your paid media efforts of paid search, paid social, and display advertising are all operating in their own silos. They may even be accomplishing different goals that are not...

Read More