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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Outbrain | September 06, 2021
New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India.
Prior to joining Outbrain, Allen was the Head of Digital Sales at A...
Advertiser Campaign Management
IMA®, The Gate | September 14, 2022
Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year.
The ads look to empower accounting and finance...
albawaba | March 01, 2020
According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...
Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the...
Ad Tech and Martech
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