WAVE

Advertiser Platforms

Smartly.io | September 01, 2021

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media,...

Blockgraph | May 30, 2019

Using data to fuel advertising planning and ad targeting has been a staple of the digital world for years and is now poised to make a significant impact on the TV ad ecosystem. However, that shift is also happening amid some major concerns about how to properly protect that data as well as the privacy of the consumers that are being targeted. To offer some important assistance in this area and bring a proper layer of trust to the table as TV advertising becomes more data-driven and targeted via ...

Advertiser Platforms

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

The Business Journals | January 17, 2017

When she was a student at UNCG, Anna Sullivan worked a part-time job at Sisters on Tate, a store that specializes in clothing and jewelry.She did the typical chores required of retail workers, and because she had an interest in such, also took on the store’s social media advertising, putting the name of the business out on Facebook, Twitter, Instagram and the like....