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Adweek | January 13, 2020
The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter.
Microsoft | September 04, 2020
After being in open preview for about the last 10 months, Microsoft Ads is rolling out a redesign of its interface. It will be appearing in accounts over the next several weeks, and will streamline views, tools, and workflow into a familiar layout. A new default experience for users managing multiple accounts gives an at-a-glance experience for manager-level insights, making it faster to spot where action might need to be taken in different accounts. Customizable tiles in the dashboard let manag...
marketingland | February 06, 2020
Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...
SKIPPY | June 22, 2020
There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY® Place™.That's the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack."More than ever, we ...
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