Wondros

cnbc | April 16, 2020

At a Glance: As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs. Read More

ADVERTISER PLATFORMS

MGID, Oracle | September 16, 2021

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

cityam | January 20, 2020

Podcast company Audioboom has posted a sharp rise in revenue for the year after ramping up its share of advertising spend in the rapidly growing audio market. The Aim-listed firm reported a 91 per cent increase in revenue to $22.2m (£16.9m) in the year to the end of December, while its loss before interest, tax, depreciation and amortisation was $3m, down from $4.7m in 2018. However, shares in the company dipped just over two per cent as the rate of revenue growth slowed compared to the fi...

ADVERTISER PLATFORMS

Gannett | March 10, 2022

Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company ...