Wondros

Ad Networks

Candid, Coopr | September 06, 2021

Candid announces that communication agency Coopr is joining the Candid platform. The founders, Jody Koehler and Jos Govaart, will join as partners of Candid and at the same time will continue as the management of Coopr. With this latest acquisition, Candid is taking the next step in bringing together all marketing and communications disciplines into a fully integrated platform for advertisers Coopr was founded in 2009, is based in Rotterdam and Antwerp and works for well-known cli...

Ad Networks

Dentsu | June 09, 2022

Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

bloomberg | February 24, 2020

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Display Advertising

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...