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ADVERTISER PLATFORMS

LiveRamp | October 12, 2021

LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

AD NETWORKS

BBB National Programs | December 03, 2020

Taking a significant move to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs reported new National Advertising Division partnership with Facebook. As of now, this partnership enables BBB National Programs' National Advertising Division to share case results tending to Facebook advertising directly with Facebook, permitting Facebook enforcement teams to then act on those ads that violate their policies. This partnership use F...

ADVERTISER CAMPAIGN MANAGEMENT

ChannelAdvisor | October 22, 2021

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program. Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Onli...